Services

Service Retention Marketing
To Date Management Reports
CSI - Customer Satisfaction Follow-Up
Flexibility
Online Reporting

Service Retention Marketing

It has not been easy getting your current customer base. Now let us help you retain that customer base with the very latest in “Active Base Marketing”.

C.A.R.S. implements the newest CRM (Customer Relations Management) tool offered in the automotive industry today. One of the most valuable assets any business has today is their database of customers. Businesses spend tens of thousands of dollars each month in advertising to help develop this database by adding new customers, but we too often don't take full advantage of the potential this data has to offer.

Implement the power of C.A.R.S. “Active Customer Retention Marketing” to target all of the profit opportunities within your current customer base.

Here are a few of our Active Customer Retention Marketing Strategies:

Service Reminder Letters - timely & targeted to keep your customers aware and active.
Service Reminder Phone Call - again a timely and targeted strategy used for keeping your customers aware and active.
Inactive Customer Recovery - let your past customers really know how much you appreciate their business!
Recall Notifications - aggressively targeting customers eligible for manufacturer recalls builds credibility, loyalty and profits.

To Date Management Reports

Each month you will receive comprehensive reports detailing dealership database and statistical analysis. Reports break down many areas of marketing and personnel effectiveness to maximize dollars spent and identify additional revenue opportunities.

CSI - Customer Satisfaction Follow-Up

In today’s competitive market, keeping your customer “beyond satisfied” is as important to bringing them in your front door.

Perhaps the only thing comparable to satisfied customers is the CSI scores that come with them. After all, manufacturers often reward a high CSI rating with attractive incentives like Car Allocation, Franchise Expansion, and Cash.

We provide you with a time sensitive, comprehensive solution to more effectively evaluate your service department to insure satisfied, loyal customers along with the highest possible CSI and SSI scores.

Flexibility

Our first step is to carefully review your current follow-up processes. We then look at your CSI reports to determine strengths and weaknesses, and from there we create the call scripting that enables you to meet (or exceed) all of your requirements.

Online Reporting

You can find all this data online twenty-four hours a day, seven days a week. A powerful search engine can dissect your customer data by date range, advisor, technician, last name, or a variety of other ways. You can review all standard and custom reporting along with individual questions and answers online, or simply print them out on demand for further evaluation.

For any hot issues or customer concerns, you will be contacted immediately via "urgent e-mail" so you can work towards resolution as quickly as possible.